About Hein Atelier of Traditional Art
About the Hein Atelier of Traditional Art
The Hein Atelier of Traditional Art was founded by Jeff Hein in 2007. It accommodates a maximum of sixteen ‘Apprenticeship Program’ students, but weekly painting and drawing classes are also available to the public. The HAA consists of two buildings on either side of Main Street totaling 10,000 sq/ft. The east building includes two spacious classrooms and 8 studios for advanced students, graduated students and HAA teachers. The West building is the personal studio and office of founder/teacher Jeff Hein as well as more studio workspace for the 16 ‘Apprenticeship Program’ students. The HAA is located 2 blocks from Salt Lake City’s beautiful business district, 7 blocks from Temple Square and one mile from the beautiful City Creek Canyon.
“An inspired artist” 2013, Jetset Magazine
Hein has been written up in numerous magazines and newspapers including “American Art collector”, “Fine Art Connoisseur”, “Arts and Antiques” and “Jetset Magazine”. His work has appeared on the covers of “American Art collector”, “Art Calendar” and two years of the annual Spring Salon Catalog of the Springville Museum of Art (SMOA). It has also been shown in such prestigious locations as the Utah Museum of Fine Art, The SMOA and the Salmagundi Club in NY. It has been included in many prestigious collections including that of the Springville Museum of Art, John Huntsman Sr., Mitt and Ann Romney, Senator Gordon Smith and The Church of Jesus Christ of Latter Day Saints. Jeff has won numerous awards including, most recently, 2nd place in the figurative category of the Art Renewal Center’s 2014 Salon and 2nd place in the Portrait Society of America’s 2014 international portrait competition. Jeff serves regularly as a faculty artist in the Portrait Society of America’s annual International Portrait conference and frequently teaches workshops, in painting and drawing, throughout the USA. Hein is known for his portraits, multi-figure narrative and scriptural paintings. His work also includes complex large scale still-life works and sculpture.
Regarding the Hein Atelier of Traditional Art Jeff said, "It seems that in today’s largely subjective world of art, many artists lack the academic skills required to open their work up to limitless possibilities. Oftentimes, frustrated young artists attempt to express themselves early on before they have mastered the craft in which they have chosen to work. In so doing, they create boundaries that, ironically, permanently hinder their freedom of expression. My goal is to eliminate these boundaries by building a strong academic foundation through classical training and practice using time tested methods and techniques, which a student can then apply toward his (her) own personal expression.”